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DRY QUIZ

#3 #2016

Q) The makers of Dev Anand-Madhubala starrer film "Nirala"(1950) had announced a unique marketing strategy to attract viewers and also advertised it on the film posters. This was the first time that a Hindi Film had used this strategy for film promotion. What Strategy ?








Ans:  The makers of Nirala(1950) promised money back to people who don't like the movie or left the movie without hearing Lata Mangeshkar's "Mehfil mein jal uthi shama parwane ke liye". But later they had to withdrew the scheme of money back as most people claimed that they did not liked the movie.

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